B2B e-Commerce

Your buyer knows the job, but not the part number

Keyword search cannot do anything with "I need pricing on rivets and hardware for a solar install we’re bidding on." Rapidflare clarifies the spec, filters the catalog, checks live inventory, substitutes what is out of stock, builds the bill of materials and generates the quote.

Who buysThe customer experience owner: CMO, digital experience, and digital marketing
They care aboutB2B commerce experience and site conversion rate
Also forDesign consultants and commerce partners building storefronts for their clients
Built withBay Supply · McFadyen
Watch it work

One conversation, from a described job to a priced quote

Bay Supply’s Rapid Product Selector, live and powered by Rapidflare.

Illustrative preview, not a live capture
01Log the requestSolar Co. · 15,000 rivets / 6,000 inserts · need-by Aug 15
02Clarify the requirementsOnly what changes the answer: material thickness, coastal or inland, quantity split across sites
03Find matching parts17,882 parts filtered to three matching items
04Check inventory availabilityTwo of three in stock, the pneumatic rivet tool is unavailable
05Find an alternative partSubstituted a same-CFM model that is in stock and ships same day
06Build the bill of materialsFour line items, split across three sites
07Create the quotePriced per site with freight and lead time, and reasoning clearly stated
Why it converts

It ends at a transaction, not just an answer

Every other product-discovery tool hands the buyer a list and hopes. This one hands them a quote.

What is different
  • The agent shows its work. The side panel is a live audit trail: every step, decision, and why. Explainability rendered as interface rather than asserted as a claim.
  • A stockout becomes a substitution, not a lost order. Cross-reference runs automatically against live inventory, so "unavailable" does not end the conversation.
  • It clarifies rather than interrogates. Only the questions that change the answer, presented as options a buyer can tap.
  • It reasons over the full catalog, not the subset your search index happens to cover well.
What it plugs into
  • Your commerce platform’s product APIs, including Adobe Commerce, where we work from the product and search endpoints and the rich attribute data behind them.
  • Live inventory, so availability and substitution are real rather than advisory.
  • Your quoting experience, including add-to-quote, quote summaries and retrieving a buyer’s existing quotes through the conversation.
  • Your CRM, so the resulting lead or quote lands where your team already works.
Who buysThe customer experience owner: CMO, digital experience leaders, and often digital marketing, since they design the site
What they measureConversion rate, quote volume, average order value, self-service rate
What it replacesKeyword search, faceted navigation dead-ends, and a contact form
For agencies and implementation partners

Building an e-commerce site for your customer? Talk to us

If product discovery and quoting are in your scope, we should be in your stack. We work with the partners who build these storefronts, not around them.

What you get

A differentiator you can sell

Natural-language product selection and quoting is the capability your client is asking for and the platform does not ship. It changes the shape of the proposal.

How we work

Inside your delivery

We integrate against the platform APIs you are already building on and fit into your implementation, rather than arriving as a separate vendor with a separate timeline.

The model

McFadyen

An Adobe Gold Solution Partner who brought Rapidflare into the storefronts they build, including Bay Supply. We want more partners like them.

Questions we get

Common questions

How is this different from AI site search?

Site search returns results, whereas Rapidflare returns a quote. The chain runs discovery, spec clarification, catalog match, live inventory check, substitution where something is out of stock, bill of materials, then a priced quote with freight and lead times, in one conversation, with the reasoning shown throughout.

What if our catalog attributes are inconsistent?

Normalizing the catalog is part of the work, and it is why the recommendations are accurate. We pull the product and attribute data from your commerce APIs and structure it into a product intelligence layer before any agent sits on top of it.

What happens when an item is out of stock?

The agent finds an equivalent and carries it into the quote, telling the buyer what it substituted and why: for example, a different model with the same rating that is in stock and ships same day. That is an order you would otherwise have lost at the availability check.

Can it create quotes in our system, not just display one?

Yes. We integrate with your quoting experience: add-to-quote, quote summary, and retrieving a buyer’s existing quotes through the conversation, and customize what the add-to-quote action does per customer.

We are an agency. How does this work commercially?

Talk to us. We work with implementation and design partners who bring Rapidflare into the storefronts they build, and we are actively looking to add more.

Get started

Point it at your storefront

Give us access to your product APIs and we’ll build a working selector on your real catalog: inventory, substitutions and quoting included.

SOC 2 Type II  ·  Every answer traceable to its source