The Partnership
Rapidflare and McFadyen Digital have announced a strategic collaboration to bring AI Agents to B2B eCommerce platforms. This partnership combines Rapidflare's AI-powered product intelligence with McFadyen's expertise in Adobe Commerce implementation to help manufacturers and distributors improve their online sales performance.
The B2B Conversion Challenge
Complex technical product companies face persistently low eCommerce conversion rates — typically between 1–2%. Buyers struggle with analysis paralysis when evaluating datasheets and specifications, while rigid parametric filters frequently fail to identify appropriate products. This creates website abandonment, cart desertion, and revenue loss. Order processing, meanwhile, remains largely manual, with pre-sales engineers spending time on routine inquiries rather than strategic accounts.
The Solution: Intelligent Agents
Rather than static filter navigation, Rapidflare's AI Agents engage buyers through natural conversation — understanding requirements and guiding them toward confident purchases. These agents integrate with Adobe Commerce and leverage proprietary knowledge graphs to understand products deeply.
"B2B buyers deserve intuitive, intelligent experiences. Our AI Agents understand products the way seasoned sales engineers do."
— Rapidflare
Key Benefits
The partnership promises to double web conversion rates, increase average deal size through targeted cross-selling and upselling, and automate routine specification inquiries so technical staff can focus on high-value accounts.
Availability
The solution is immediately available to B2B companies using Adobe Commerce.